When I think about addiction, I think about alcohol, cigarettes, drugs, and of course pizza. You know the stuff that can be bad for you.
What doesn’t come to mind is social media.
And apparently it should, because based on a new study, Twitter is harder to resist than booze and smokes.
Why Should You Care?
Simple. Because social media has taken reign and ignoring it can lay a licking on your app.
It baffles me when an app does not have at least their own Facebook Page and Twitter account. And at least some method of sharing via social media from within the app. Totally stumped.
The world has changing. Ignore at your own peril.
Okay, You’re On Board. Now The Hard Part…
The challenge is incorporating it into your app in a smooth and beneficial way.
Where and how can you get the best leverage of these mediums? In between levels? After an difficult accomplishment?
2 Questions.
- Why should your user share anything about your app with their friends?
- What’s in it for them to do so?
We need to design the social media implementation in a way that makes the user look like hot shit, that they are doing something interesting, that they made something funny, or that their onto something new. We need to make it very easy for them to do this. And we need to reward them for doing it (extra levels, more points, a chance to win).
I don’t know the answers. But I do know that we need to think about this very hard. Don’t make harder than it has to for your app to spread. Instead, leverage people’s addiction to social media and allow them to spread it for you.
Any insights? What’s worked for you? What are you testing? What are you tweaking?
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