Universal Pandora App: Covering The Bases.
Most people are familiar with only 2 of the 3 types of iOS apps available: iPhone/iPod apps, and iPad apps.
You know all about these two:
iPhone apps are made to the dimensions of the iPhone and iPod Touch. All graphics and code to fit these specs and they use the iPhone interface. iPad apps do the same, but of course to the dimensions of the iPad screen and use the iPad interface.
The problem here is that both of these options are individual for that specific device. What that means is that you have to create an app for the iPhone and then create a completely different app for the iPad to reach that market (which you definitely need to do). But there’s a third option:
Enter: Universal apps.
This option takes the cake. Universal apps are single builds that end up being optimized for both the iPhone and the iPad. So essentially, instead of building two separate apps, you build one app that works perfectly on each device using each device’s specs and interfaces. Learn more about it from Apple here.
2 Reasons Why This Matters To You:
- The numbers are better. In a great infographic by App Annie:
- iPad downloads are growing 130% faster than on the iPhone.
- iPad revenues are contributing to 30% of all iOS revenue.
- The iPad is generating 2.4x more revenue per download than iPhone.
- Save a ton on development. Getting individual apps made for both devices will cost you far more than getting a developer to create a universal app. It’ll be a lot less time on their end and this translates to money being kept in your pocket.
What’s your experience with developing for iPad? Do you agree that universal apps are the way to go?
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