5 Killer Ad Techniques For Slaughtering Your Competition

by Cliff Viegas on 04/07/2012

Great Ad about Ad Techniques

Tough To Ignore

This guest post by my friend Cliff came at a great time for me.  I’m currently drawing my splash banner ads inside my apps to lead to my other apps.  But whether you advertise for free in your own stuff, or you end up buying some ad space, this post will help.  Enter, Cliff…

There are quite a few forms of marketing out there, each with their own strengths.

But out of them all, Advertising has the broadest possible reach and creates the most ‘Top of Mind Awareness’ – which incidentally is the pinnacle of marketing and also where you want your product, company or service to be.

Broadest possible reach is simple enough, but let me explain a bit more about what Top of Mind Awareness is :) .

Ok, name the first two shoe brands that come to mind?

Now let me use my special e-mind reading technique to predict what they were… [click to continue…]

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Do The Work

by Dane on 03/21/2012

It’s fun to drum up ideas.  It’s easy to make plans.  It’s also all useless unless you do the work.  Yeah it takes a bit out of the dream, but buckle down and make it.  Be a pro.  Get things done and ship.

Making a dent is not as easy and always fun as we’d like… you’ll need a little sweat too.

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Contagiousness: Crayons vs. Stamps

March 14, 2012

Before the Web, it was very tough to create contagious products.  Those were the days of factories and TV ads.  Both of which, even if we rolled old folks outside the casino for a year straight wouldn’t have enough chew to play the game. But even if you could, you were creating a desire for [...]

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Just Today

February 29, 2012

Leap Year comes once every four years.  What if we use it to do something we normally wouldn’t?  What if we apologized, forgave, thanked, helped, sang, ate or drank something new, stuck our toe in, scared ourselves, or whatever? What if just today, we did something that’s been eating us away for four years? Might [...]

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Save Skating Pre-Launch Hassle

February 24, 2012

Most of your don’t know that I’ve got my first iOS game in the works… but I do! It’s been a long process and we’re a bit behind schedule, but it’s been a lot of fun making a game. Not only is it the biggest market in The App Store, but it’s just fun to [...]

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iOS Basics: 3 Types of Apps

February 21, 2012

Most people are familiar with only 2 of the 3 types of iOS apps available: iPhone/iPod apps, and iPad apps. You know all about these two: iPhone apps are made to the dimensions of the iPhone and iPod Touch.  All graphics and code to fit these specs and they use the iPhone interface.  iPad apps [...]

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One App or Many?

February 16, 2012

It’s tough to create a great iPhone app.  It’s tougher to create two great apps at the same time. Guess what’s even tougher?  Yup.  Creating 3 or more at the same time. I just read a great little article called Time Doesn’t Scale, and it sparked some pondering over my self-inflicted battle of wanting to [...]

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Twitter Over Booze & Smokes

February 8, 2012

When I think about addiction, I think about alcohol, cigarettes, drugs, and of course pizza.  You know the stuff that can be bad for you. What doesn’t come to mind is social media. And apparently it should, because based on a new study, Twitter is harder to resist than booze and smokes. Why Should You [...]

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Life Listr: Pre-Launch Site

February 6, 2012

As I’ve said before, making an app is only half the battle.  The other half? Marketing it. I just so happen to enjoy this half quite a bit.  And to that end, I’ve discovered some great resources you can use pre-launch to help build up steam for you app.

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Start Making Something. Now.

February 6, 2012

How about this simple challenge: Start making something.  Today. Anything.  Big or small.  Could take you an hour, could take you ten. Creating something is far better than thinking about creating something.  And it’s a lot more fun. If you wanted to play around with an app idea, I’ll even give you a boost. Take these [...]

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